LEVEL-2

Course designed for Working Professionals, Media Managers, Marketing Professionals & Students undergoing PGDM.

Search Engine Optimisation
  • ON-PAGE OPTIMIZATION
  • Meta Tags Optimisation
  • Canonical Tag
  • Implementation
  • SWOT analysis of website
  • Heading Tags in Contents
  • Description tag imp
  • KEYWORD RESEARCH
  • Keyword Proximity, Density, Analysis
  • Header Keyword Optimise
  • Footer Keyword Optimise
  • Image Optimisation
  • Image Alt Tags
  • Google Sitemap Creation
  • Web Page Weight/Rank
  • Internal Link Building
  • Robots file Optimisation
  • Anchor Text
  • URL renaming / re-writing
  • Website Audit
  • OFF-PAGE OPTIMISATION
  • Submission to Search E
  • Directory Submission
  • Deep Linking
  • InBound Links
  • Blog Submission
  • Book Marking
  • Article writing/directory
  • article Submissions
  • Classified submissions
  • FORUMS
  • SOCIAL BOOKMARKING
  • Press Release
  • Press release Submission
  • Directory Links:
  • One Way Link building
  • Two Way Link building
  • Three Way Link building
  • SITE MAPS
  • Sitemap Creation
  • XML Sitemap
  • Competitor Analysis
  • HTML, Logo & its Importance
  • Copyrighting Call to Action
  • Copy-scape
  • Duplicate Content Issues
  • Coding Standards
  • Usage of all Tags
  • Free Backlinks Creation
  • 3 Projects
Social Media Marketing
  • Type of social media
  • YOUTUBE Marketing
  • Video Optimisation
  • Promoting on You Tube
  • Monetisation
  • SEO for Youtube
  • Youtube Analytics
  • SLIDESHARE
  • PINTEREST
  • INSTAGRAM
  • "FACEBOOK MARKETING"
  • Create Marketing & Advertising
  • How to promote Facebook pages
  • Advertise on Facebook (PPC)
  • Setting up Campaigns
  • Creating Advertisements
  • Managing & Promoting Posts
  • Targeting the Right Audience
  • In-Page Analysis/Analytics
  • LINKEDIN
  • Marketing on Linkedin
  • Advertise on LinkedIn
  • Using LinkedIn for business
  • GOOGLE PLUS
  • Using Google Plus for Businesses, Hangouts
  • TWITTER MARKETING
  • Using twitter for business
Google Adwords (PPC)
  • PPC TRAINING INTRODUCTION
  • What is Pay per Click Marketing
  • Importance & Benefits of PPC
  • Other Pay-Per-Click Providers
  • What is Google AdWords?
  • How to set up PPC Campaign
  • GOOGLE ADWORD NETWORKS
  • Search-Searching on Google (.com, .in, .ph, etc)
  • PPC Campaign Navigation
  • Use Multiple Account
  • "CLICK-THROUGH-RATES" CTR
  • What is Impression?
  • What is "Cost/Conversion"?
  • What is tracking code?
  • WHAT IS KEYWORD RESEARCH?
  • Diff between SEO & PPC keywords
  • Keywords popularity, Search Volume
  • Categorise Keywords in Ad groups
  • Keyword Types:Broad, Exact, Phrase
  • CREATE EFFECTIVE ADS AD GROUPS
  • Measurement of Title, Description, URL, Ad that produce better ROI
  • Learn, HOW TO DO BIDDING?
  • WHAT IS QUALITY SCORE?
  • How Quality Score Effect on Bids?
  • How to Increase Position on Search?
  • BID FOR AD POSITION/BID MANAGEMENT
  • User Define bids/Automatic Bids
  • Importance of bidding techniques
  • Competitors Analysis for bidding
  • WHAT IS LANDING PAGE?
  • Ads versus Landing Page
  • Calls to Action/Cost/Conversion
  • MOBILE MARKETING
  • VIDEO MARKETING
  • DISPLAY NETWORK CAMPAIGN
  • (Creating Image/Video/Text/Flash Banner)
  • Navigation through Menus
  • Home/Campaigns/Opportunities/Tools & Analysis, Billing Account
  • REMARKETING
  • Using MCC (My Client Centre)
  • MERCHANT CENTRE
  • CAMPAIGN PERFORMANCE
  • REPORTS
  • Keywords Performance Reports
  • Ad Performance Reports
  • And GOOGLE CERTIFICATION
Google Analytics
  • Introduction to Web Analytics
  • WHAT IS WEB ANALYTICS
  • Purpose of analytics in Internet Marketing
  • Admin Interface, Setting Accounts & Web properties Managing Account/Users
  • Google Analytics Interface
  • Home Tab/Realtime Data
  • DASHBOARD
  • Widgets/Customise dashboard
  • Date selection and comparison
  • EXPORTING REPORTS/EMAILING REPORTS
  • ADVERTISING ANALYTICS
  • ADWORDS DATA ANALYSIS
  • Keywords/Keyword Positions
  • traffic Sources
  • Overview of Traffic sources
  • Sources / Direct Search, Organic/Keywords/Paid/Referral
  • SEO(WEBMASTER TOOLS)
  • Social/Content Analysis
  • Site content/speed/search
  • Events/Experiments In-page
  • Analytics CONVERSION TRACKING Goals/Calculating the ROI custom reporting.
Affiliate Marketing
  • Affiliate Marketing as it is in United States.
  • Earning opportunity in affiliate marketing
  • How to use Flipkart, Amazon, Jabong GOOGLE ADSENSE.
E-mail Marketing
  • EMAIL MARKETING is marketing a commercial message.
  • Create Attractive & Creative Newsletters with Various Themes.
  • Potential or current customer considered for email marketing.
  • Using email to send ads, request business, or solicit sales or donations,
  • Build loyalty, trust or brand awareness
Mobile Marketing
  • Measurable, Achievable, Realistic and Timely.
  • PPC, Adwords mobile Marketing & PPC strategy.
  • Number of factors to consider
  • Early stages of your app marketing, including branding, keywords, and competition.
Online Reputation Management
  • ONLINE REPUTATION MANAGEMENT - ORM
  • Reputation of an individual's or businesses.
  • Advancement of internet and social media use.
  • Companies, have made it primarily an issue of search results.
  • Remove and overlap the negative complaints
  • Using SEO tactics to influence results and much more.
Google Webmaster Tools
  • Search Console
  • What is Webmaster Tools
  • Site working on Search Console
  • refine personal & site settings
  • Manage & Monitor your siteSearch Traffic
  • Google Index
  • Crawl & Fetching your site
  • Submitting your verification code
  • testing Robot.txt & Sitemaps
  • security - check for errors
Infographics Content Marketing
  • Infographics CONTENT MARKETING
  • Visually compelling Communication
  • Taking deep data and present it in a visual shorthand.
Media Buying & Selling
  • MEDIA BUYING is the business of purchasing advertising space.
  • Media Buying in different formats: banner ads, text ads and video ads.
  • Media buying on CPM.
  • Why should you definitely use Media Buying for your business?
  • Benefits and Advantages.
  • Profitable Media Buying Campaign for Start to Finish.
  • Media buying and selling websites.
  • Setting up your first Media Buying Ad Campaign.
  • Tracking your Ad Campaigns Testing, Optimising and Scaling.
Ecommerce Business Marketing
  • ECOMMERCE BUSINESS MARKETING
  • Anatomy of ecommerce site, Ecommerce platforms,
  • Market Vs Audience, Woo commerce. Ecommerce business profits.
  • Methods for running a successful Ecommerce
  • Methods for earning your customers trust
  • Online marketers differ from traditional marketers.